Quality, detail and simplicity. These three words are the essence of AS Colour, New Zealand’s best-known clothing outlet for ‘quality basics’, and the reason it’s scaling at pace, worldwide. In 2017, Think + Shift was tasked to design the brand’s flagship retail store in Melbourne, Australia. The challenge was to create an environment in keeping with the brand’s existing key values, but also enhance the tone of existing AS Colour spaces with more emphasis on quality.
The result is a delicately detailed blank canvas. Light, white tones are brought to life with various textures and sharpened with geometric shapes: off-white tiles line the walls, whitewashed oak clads the floor and bright white light illuminate the storefront amongst a cluster of dimly-lit neighbouring outlets.
The store was named finalist in the 2017 Interior Awards Retail Category.