I Love Ugly

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A pop-up, knock-down retail system designed to travel the world pays homage to the clothing on its racks.

We created a bespoke furniture system for New Zealand-based fashion house, I Love Ugly, that allowed the brand to take its garments and accessories on a world tour. The client needed a pop-up retail system that was on-brand, shippable, easy to erect within various international department stores and able to be produced anywhere.

Our response is a collection of furniture units using rich, masculine colours and materials with stoic angles that speak to the garments on the racks. The units are made of natural and black-stained American Oak and satin black powder-coated steel, finished with glass, mirror, black leather and polished brass brand detail.

The project was awarded Silver at the 2015 Best Design Awards.

We pulled brand element’s from I Love Ugly’s products and worked them into the units by way of fine, brass detail.